We've heard it a lot. 'We have a Facebook page and Twitter account but we don't really use it. I don't think it really works.' Here at JennaCooperPR, we believe in the power of social media--when you do it right. Social media and social media marketing are both tactics. Without a solid strategy, they will fall short of your ultimate goal: growing your business and engaging your audience. Our team is well-versed in creating a social media plan which integrates with your overall communications. And when those are done and done right? Well, that little seed of an idea will grow and thrive--just don't forget the fertilizer.